The Inspiration behind La Prairie’s New Store Design
Swiss Contemporary Architecture is much admired for both its innovation and sophisticated elegance. The founding in 1928 of the International Congresses of Modern Architecture in Switzerland, along with the groundbreaking work of Swiss-born modern architects, such as Charles-Édouard Jeanneret, known as Le Corbusier, introduced Swiss Contemporary architecture to the world. At the forefront of the modern architecture movement, it embodies the purity, precision and aesthetic harmony inherent to Switzerland.
Since the 1990s, the minimalist buildings of Swiss architects Herzog & de Meuron have been consistently creating a sensation on the international architecture scene. One of their most celebrated projects involved converting the Bankside Power Station in London into the new home of the Tate Modern, one of the largest museums of modern and contemporary art in the world.
Another artistic movement inspired by the dramatic landscapes found in Switzerland, the school of Land Art is a conceptual approach from the 1960s rooted in nature — one in which landscape and the work of art are inextricably linked. To wit, this month, the city of Grindelwald, Switzerland will host the LandArt Festival, during which 11 international teams will create sculptures and other works in the surrounding natural environment, using only natural and locally sourced materials.
In designing its new store concept, La Prairie took inspiration from both the sleek Swiss Contemporary Architecture for its store design and the organic Land Art for its Visual Merchandising. Further celebrating the intrinsic link to artistic movements, the store is adorned with commissioned modern sculptures representing each of the key skincare collections. The entire space echoes contemporary aesthetic movements through a pristine elegance pays homage to the beauty and timelessness of the birthplace of La Prairie.
Architecture, Herzog & de Meuron, Land Art, Contemporary Art
An Audacious Year at Art Basel
In 1970, three passionate and determined Basel gallerists — Ernst Beyeler, Trudi Bruckner and Balz Hilt — staged an international art exhibition. It was an immediate sensation, bringing together exceptional artwork from around the world to Switzerland. In that inaugural show, more than 16,000 enthusiasts attended to see art from 90 galleries and 30 publishers representing 10 countries.
Art Basel is now one of the world's major art shows for modern and contemporary works, with unique shows also hosted in Miami Beach and Hong Kong.
Basel continues to be the premier contemporary art fair, and last week nearly 300 of the world's leading galleries descended on the Swiss cultural capital to showcase paintings, drawings, sculpture, installations, prints, photography, video and digital art by more than 4,000 artists. The galleries represented 35 countries and six continents.
This year, amidst the talks, performances and soirées, visitors were drawn to the beating heart of the fair — the galleries that took over the Messeplatz and offered an array of raw and beautiful pieces, some of which boldly reflected the world’s current cultural and political climate.
There was a palpable frisson of excitement as art connoisseurs and buyers from around the world viewed work by such legends as Picasso, Miró and Schiele, along with awe-inspiring contemporary artists at the pinnacle of their careers. These included Swiss artist Urs Fischer who reinvented Rodin’s The Kiss with oil-based modelling clay and invited visitors to interact with it. They eagerly pulled off pieces and inscribed their names with it across on the walls.
Emerging artists were also celebrated. The Baloise Art Prize, which is awarded annually to two young artists, went to America’s Sam Pulitzer and Martha Atienza from the Philippines. Mr. Pulitzer exhibited a series of transparent corridors mounted with playful drawings in coloured pencil inspired by advertising, clip art and popular culture. Ms. Atienza’s video installation featured a parade of characters from one of the Philippines’ oldest festivals, which she shot walking across a seabed as a critical and humorous take not only on the state of society in her home country, but also on the threat of climate change.
Perhaps the most spellbinding exhibits were the enormous installations in the “Unlimited” section, such as Subodh Gupta’s Cooking the World, which featured a shelter made from cooking utensils suspended from the ceiling on fishing lines. Inside, the artist cooked Indian food for those lucky enough to have secured a ticket for the live performance. The sharing of food served as a gesture of inclusion and acceptance.
Sue Williamson’s large-scale installation featuring bottles each hand-engraved with information about a different slave from the 16th to the 19th century added to the mesmerising spectacle.
Camilla Brown, 63, from Lausanne, who has been attending the fair for the past 28 years, said: “Every year Art Basel gets better and better, and this year is absolutely astonishing. There’s super strong energy. Everyone can feel it.
In her mind, this was Art Basel’s strongest year.
All these fantastic pieces give you so many emotions,” said Ms. Brown. “The visitors are amazing too. It’s quite a show to sit and watch them – they’re a performance in themselves. I’ve been here for three days and you get a bit drunk on all the emotions you feel from everything you see.
And galleries were not the only ones showcasing electric works of art this year.
In a first-of-its-kind partnership, La Prairie — whose innovative spirit and passion for audacity mirrors the world of contemporary art — partnered with Art Basel to invite guests inside its rarefied world of timeless beauty.
Part of the fair’s VIP Lounge was transformed into a transcendental La Prairie universe, where guests enjoyed customised treatments next to an audacious installation by Paul Coudamy, who was commissioned to celebrate the 30th anniversary of the brand’s iconic Skin Caviar.
For his steel sculpture, entitled Living Cells, the French architect and artist uses volume to masterfully interpret La Prairie’s latest groundbreaking innovation, Skin Caviar Absolute Filler.
Inspired by the Weaire-Phelan structure, a mathematical formula of a complex three-dimensional form representing foam bubbles of equal size, Living Cells is comprised of lustrous black, magnetised marbles — reminiscent of caviar, another nod to its muse. The installation’s captivating form and spiral structure seemed to be in constant flux, transcending its surroundings and striking awe amongst viewers.
The installation echoed the culmination of the worlds of art and science seen throughout Art Basel this year.
Art Basel, art, skincare, Basel, Paul Coudamy, Living Cells, Skin Caviar Absolute Filler
Art Basel and La Prairie: an Inspired Partnership
Art Basel, the renowned art exhibition held in Basel, Switzerland, is the world's premier art show for modern and contemporary works. The organisation also holds shows in Miami Beach and Hong Kong. Defined by its host city and region, each show is unique – a uniqueness reflected in its participating galleries, the artworks presented, as well as the content of parallel programming produced in collaboration with local institutional partners.
La Prairie will partner with Art Basel in a first-of-its-kind partnership from June 12-19, 2017. As part of this exciting initiative, La Prairie will be present in Art Basel’s VIP Lounge throughout the duration of the fair, where visitors will have the opportunity to experience the La Prairie universe and enjoy customised La Prairie treatments.
Using rare, precious ingredients, La Prairie continues to break the codes of luxury skincare. Founded on the belief that the scientist’s creative process is akin to that of the artist, every La Prairie formulation begins with an audacious vision.
“We are very excited about the partnership between La Prairie and Art Basel, which we feel perfectly represents our quest for timeless beauty and our passion for audacity,” said Patrick Rasquinet, President and CEO of La Prairie Group. “Indeed, from the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do,” he added.
That innovative spirit is mirrored in the world of contemporary art. “Art Basel gathers influencers from the international artistic community who seek to push the envelope of what is possible, which is why we feel a partnership with La Prairie is reflective of Art Basel’s values,” said Marc Spiegler, Global Director of Art Basel.
In addition to establishing the partnership with Art Basel in 2017, La Prairie will also mark the 30th anniversary of its iconic Skin Caviar. To celebrate the occasion, La Prairie plans to collaborate on an artistic installation with a select group of contemporary artists. Check this space for updates.
Keywords: Art, Art Basel, Artists, Audacious, Luxury, Innovation, Contemporary Art
Infusion of Light
On the occasion of the launch of White Caviar Illuminating Pearl Infusion, La Prairie has selected works by six Swiss artists that interpret the topic of light. Entitled “Infusion of Light”, the digital takeover featuring daily posts will run on the @laprairie Instagram account from Monday March 27, 2017 to Sunday, April 2, 2017 inclusive.
For the duration of the week, the @laprairie account will be transformed into a temporary digital exhibition. Each post will feature one piece of art accompanied by a short description and artist bio, along with a video of the artist speaking about the use of light in his or her work.
The focus on Swiss artists is a conscious choice rooted in La Prairie’s Swiss heritage. The artistic collaboration is in keeping with the Brand’s enhanced relationship with the world of contemporary art.
Jacques-Aurélien Brun, born 1992 in Lausanne. Lives and works in Lausanne.
After Anna, 2015
Christian Herdeg, born 1942 in Zurich. Lives and works in Zurich.
Magic Circle meets Square, 2012
Fluo acryl color, blacklight tubes
152 x 152 x 7 cm
huber.huber, Reto and Markus Huber, born 1975 in Münsterlingen. Live and work in Zurich.
Collage: book clippings, varnish, on cardboard
A4, A3, A2
Zilla Leutenegger, born 1968 in Zurich. Lives and works in Zurich.
Lucellino (small light), 2006.
Video installation with drawing on paper.
19th Biennale of Sydney, Sydney, 2014
Ugo Rondinone, born 1964 in Brunnen. Lives and works in New York.
Everyone Gets Lighter, 2004
Sculpture, neon, perspex, translucent foil and aluminum
414 x 950 x 15.2 cm
Manon Wertenbroek, Swiss/Dutch artist, born 1991 in Lausanne, grew up in Switzerland. Lives and works in Paris.
I saw you smile yesterday, 2017
To discover more about the illuminating work of these groundbreaking Swiss artists, please visit the La Prairie Instagram account. Click here
Art, Light, Liquid Light, Christian Herdeg, Jacques-Aurélien Brun, Manon Wertenbroek Post, Zilla Leutenegger, huber.huber, Ugo Rondinone, White Caviar Illuminating Pearl Infusion
Rituals of Extraordinary Performers
In an often frenetic world, rituals offer a sacred moment of calm and quiet. They are about indulgence – luxuriating in a moment for oneself, taking time to enjoy little pleasures – but they are also about taking care of oneself and restoring vital energy and focus.
For many artists, rituals are an essential part of their performance. Whether their habits help calm the mind or give a boost of confidence before taking the stage, performers often observe unique, deeply personal pre-stage routines. La Prairie sat down with two seasoned musicians to discuss the art of ritual and why it plays an important role in their craft.
Photo: courtesy of the artist; © Marco Caselli Nirmal
ETIENNE ABELIN |Basel | etienneabelin.com
A pioneering violinist and conductor, Etienne Abelin is reinvigorating classical music. Born in Bern and currently based in Basel, the Swiss star started playing the violin when he was just four years old and began conducting in 2011. His audacious ensemble project, bachSpace, is an innovative interpretation of classic music – the trio combines works by J.S. Bach with electronic compositions and remixes.
Etienne is electric on stage, putting extraordinary passion into every piece he plays or conducts. “All performances are different, so the mix of emotions is always different,” he says. “The goal is to get physically and mentally ready to be fully there, right from the first moment on stage.”
Etienne’s preparation for the stage happens long before he steps onto it. In addition to reviewing each piece of music mentally and visually in fast tempo, Etienne connects with his body through stretches and then with the other musicians through conversation. He believes it helps him get into an improvisational space.
Evoking this sense of both formula and fluidity is essential to his music. “I try to be as well prepared as I can without getting stuck and overly perfectionist,” he says. “A performance is like a living and breathing animal, it must be spontaneous and perfectionism is detrimental to that.”
Photo: courtesy of the artist
DEANNA BADIZADEGAN | San Francisco | deannabadizadegan.com
Originally from Massachusetts, this San Francisco-based violist started playing at the age of four and has been performing around the world ever since, from castles in Luxembourg to Carnegie Hall in New York. Now 24, Deanna seeks out performance opportunities that emphasise the joy, human connection and creativity that are the hallmarks of great artistry and shared experiences.
“My absolute favourite part of playing music is to be able to connect with people around me – both the other musicians and the audience – in a meaningful way,” she says. “There’s a special feeling that you get when you start playing and sense the whole room is listening.”
Part of that connection is preparation, she says.
Deanna has several rituals she has adopted over the years to get in the right mental space for the stage. “I like to do some deep breathing right before I go on stage, which helps quiet my mind so I can stay focused on the music while I’m performing.” And if there is enough time, she tries to attend a Yoga class. “It puts me in the perfect zone,” she says. The violist says anticipation for a performance builds over a few days and that small rituals help focus her excited energy and anticipation into concentration.
To integrate a ritual into one’s own day-to-day routine, it is best to focus on a particular moment or context in which distractions can be kept to a minimum. Favour rituals that help calm the spirit, provide a sense of pleasure and well-being and give back time.
Rituals, Indulgence, Etienne Abelin, Deanna Badizadegan, Luxury, Performers, Perfection, Art